Course Content

Component 1: Exploring Business

In this introductory unit, learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive.

Component 2: Developing a Marketing Campaign

Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed. You will explore different stages of the process that a business goes through when developing its campaign and develop your own campaign for a given product/service.

Component 3: Personal and Business Finance

Learners study the purpose and importance of personal and business finance. They will develop the skills and knowledge needed to understand, analyse and prepare financial information.

Component 4: Recruitment and Selection Process

Learners explore how the recruitment process is carried out in a business. The unit gives learners the opportunity to participate in selection interviews and review their performance.

1: Exploring BusinessAssignmentN/A25%
2: Developing a Marketing CampaignSet task1h 30m25%
3: Personal and Business FinanceWritten exam1h16.6%
4: Recruitment and Selection ProcessAssignmentN/A16.6%

Key Info

  • Start Date: September 2024
  • Awarding Body: Edexcel
  • Study Mode: Full Time
  • Course Length: 2 Years

Entry Requirements

Complementary Subjects

Career Opportunities